The model
relies on four major components –
STIMULUS
INPUTS,
HYPOTHETICAL CONSTRUCTS,
RESPONSE OUTPUTS,
EXOGENOUS VARIABLES,
HYPOTHETICAL CONSTRUCTS,
RESPONSE OUTPUTS,
EXOGENOUS VARIABLES,
Bibliography:
Watch more at http://www.authorstream.com/Presentation/anupamkr-677517-howard-sheth-model-of-consumer-behaviour/
Watch more at http://www.authorstream.com/Presentation/anupamkr-677517-howard-sheth-model-of-consumer-behaviour/
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